1, 2, 3….Surprise!

Dr. Mary Manz Simon,
ALOA Board of Directors Emeritus

Did I catch your attention?

That’s terrific, because you might see 10,000 ads today in addition to countless other messages. To protect us from overload, our brains screen out most pieces of communication.

So how can older adult ministry communications capture the attention of potential participants?

Adding an element of surprise invites us to notice one message among the many which clamor for attention. Surprise drives delight. Just think of asking a grandchild, “Are you ticklish?” He starts laughing before you touch his belly. Even the anticipation delights him!

Older adults like nice surprises, too. Adapt these tips so that an element of surprise connects to your ministry:

  1. Build the buzz. Two-thirds of consumers want to connect on social media, so maximize your computer network. Include in your next email a link to brief, fun (or funny?) video clips from TikTok. Send a joke that ties into the upcoming program or theme. Don’t be a pest, but on a regular basis, let older adults in your congregation know they exist by encouraging a smile!
  2. Incorporate mystery. A secret is free, easy and triggers curiosity. Gradually release details about an upcoming event but keep some elements a secret. You might greet attendees with a hot spiced cider or offer an unexpected drawing for gift cards to a local restaurant. People will be eager to see what you’ve been hiding!
  3. Use music. Partner with your church pianist or organist to offer a “sing-a-long” segment of favorite Christmas carols. Or, use seasonal hymns and carols to tell the story of the First Christmas through a musical Christmas card.
  4. Grow senior chefs. Teach how to prepare an individual serving of a simple, healthy recipe that attendees will enjoy later during the meeting or event.
  5. Adapt the concept of a “painting party.” Upon arrival ask each attendee to add a line, symbol or mark to a vase that can then be offered as the premium “Older adult ministry vase” at an upcoming church bazaar.
  6. Set up a photo booth with props that match your event or meeting theme. Include a permission form; then include selected images in upcoming publicity.

A surprising attention to detail, a surprising moment of connection or a surprising experience can all be sources of delight for older adults. Let surprise power up attendance at your next gathering!

Check out this video to get more ideas on how to increase participation in your ministry events.

Play Increase Participation video

Take a look at previous posts for more inspiration for older adult ministry.

Trending Beneath the Tsunami

Dr. Mary Manz Simon,
ALOA Board of Directors

You and I are perched on the front edge of the “silver tsunami.” As the ground swells beneath us, we can take steps to re-define aging.

Shifting older adult ministry to be “on trend” is a great way to maximize the potential of our age wave, change the traditional image of older adults in the church and revitalize an older adult ministry.

In what ways can you integrate these three trends rumbling beneath the surface?

Education
Older adult learning is surging. The pandemic propelled educators at all levels to customize lessons, offer unconventional ways to learn and expanded digital communication. How can you maximize both digital and in-person learning opportunities that have “spilled over” into our demographic?

Mental health support
Previous generations “coped” with growing older. Many of our peers have decided not to merely survive the aging process. They are committed to confront issues so they can thrive during these years. What resources will help older adults cope with the loneliness, anxiety and lost sense of purpose that have historically plagued older adulthood?

Thought leadership
Older adult ministry needs grassroots activism, but also courageous leaders to spark dialog. We can draw from decades of wisdom to face the challenges crippling local congregations, our national church bodies and the nation. How does your ministry structure promote creative thinking, encourage innovation and implement change?

Check out this video to consider a special contribution we as older adults can make. 

Special Contribution_play video

Take a look at previous posts for more inspiration for older adult ministry.

Future Proof Your Event

Dr. Mary Manz Simon,
ALOA Board of Directors

Demand for in-person events has skyrocketed. With pandemic anxiety fading, people across the generations eagerly anticipate in-person gatherings.

Although planning teams prepare for smooth events, no one can control all the variables. This is the reason contingency planning is plugged into every event. “Typical” challenges include travel disruptions, viral outbreaks in the area and supply chain issues.

Two women meeting and planning

However, when the majority of event team positions are filled by older adults, unpredictable elements loom especially large. We have medical appointments. Some of us no longer drive to night meetings or drive at all. Others have caregiving duties that might change unexpectedly. These and other factors make risk management essential when older adults serve in leadership or on event teams.

Use these suggestions to incorporate contingency planning into your event structure:

  1. Immediately clarify decision-making hierarchy. Who fills in for an absent leader? Is the absent leader consulted before major decisions are made? How do responsibilities shift when various positions are suddenly empty? Give all participants a written copy of the policies you will follow.
  2. Identify preferred communication channels. Early in the planning process, provide each team member with a master list of participants alongside complete contact information.
  3. Consult the “ecosystem.” The church property manager, event vendors, district/synod leaders from the regional office or others often have valuable information or time-saving tips. Specific questions will generate practical suggestions.
  4. Review potential problem points. “Technical difficulties” top the list for many church-based events. Does a knowledgeable, on-site technician have an equally knowledgeable back-up who will be “on call” if not “on site” for the event? Check rules for kitchen use, food service and other site procedures. Follow standard procedures to reserve event space as soon as the date is determined.
  5. Practice! A complete “run of event exercise” might not be necessary, but at least do an on-site walk through. Identify elements that might be unpredictable. Talk through potential scenarios, including both problems and solutions.

And have a terrific event

Check out this video for ideas on how to find new programming ideas for your older adult ministry.

Play Freshen Up the Program video

Take a look at previous posts for more inspiration for older adult ministry.

Are the Walls Too High?

Dr. Mary Manz Simon,
ALOA Board of Directors

“The walls are too high to climb. I went a couple times, but couldn’t break in.”

The gray-haired woman was talking about the older adult group at her church. The daughter of a former esteemed pastor of the congregation, her disappointment was obvious. Upon retirement, she had hoped to become active in the older adult group. Months passed; she finally gave up.

Yet I wasn’t surprised. In our personal desire for connections, we might forget that others have a similar need. Sociologists have a fancier explanation, but the bottom line is the same: a group can spiral downward into a private club. Networks can become so deeply entrenched, not everyone feels welcome. As seen in the real-life example above, this can happen even at a church. In middle school, we labeled it a ‘clique.’ As older adults, we might simply say, “the walls are too high to climb.”

With today’s epidemic of loneliness, connecting older adults with their peers becomes an urgent social need. In what ways does your older adult ministry welcome newcomers? Before fall activities get underway, consider integrating some of these strategies:

  1. Reduce “first time” jitters. As a teacher, I suggested that parents have their preschooler walk into school with a friend. Adapt that idea by having personable older adults waiting at the entry to pair off with each new person who walks in the door. The physical presence of a “welcome buddy” boosts social confidence for a new attendee.
  2. Offer a conversation starter. Include a “Let’s talk” topic in publicity for each event and on signage at the entry. This common “beginning point” not only triggers mental activity (valuable for older adults) but “evens out the playing field” for everyone. For example: our ‘Let’s talk’ topic for August is, “What I like(d) about my all-time favorite church.”
  3. Utilize media. Video tape people by using a Smartphone as they tell, “why I attend older adult activities.” Post the message on your church website. The brief, honest clips become unpaid endorsements, highlighting what attendees value in your ministry. Invite online visitors to look for the conversation starters before each scheduled event. This serves as a nonverbal welcome mat.
  4. Bring out the food. Update traditional church hospitality with charcuterie boards. At any age, eating is a social event. Feature various food groups throughout the year. Publicize charcuterie themes in advance; trendy food can be a big attraction. Older adults smile when offered healthy options.

At the end of your calendar year, assess the results. How many new older adults did you welcome?

Image by WOKANDAPIX

Check out this video hear more ideas on how to increase participation in older adult ministry activities in your church.

Play Increase Participation video

Take a look at previous posts for more inspiration for older adult ministry.

Seize the Moment

Dr. Mary Manz Simon, ALOA Board of Directors

Can you feel it? The pace is picking up!

Upward view of two elder couples smiling

Now that we are emerging from the COVID crisis, psychologists say that our brains are wired to adopt new habits. Blending what’s both fresh and familiar will lead toward a healthy balance in the “next normal.” That is true both of us individually and for congregational ministries.

This summer, church teams across the country are seizing this unique “moment in time” to strategize for the future. Ask these questions to create a vibrant older adult ministry for fall, 2021 and beyond:

  1. Is our current smorgasbord of older adult events, services and programs still relevant in the post-pandemic world?
    For example, issues related to mental health (stress reduction, depression, loneliness, etc.) and self-care measures became more visible in the past year. Should these and similar topics, which previously were off-limits, be included in regular programming? What will compel an older adult to be engaged?
  2. Do formats match our target audience?
    The pandemic triggered an acceleration of digital adoption across demographics. Virtual conferencing and online events became common. Social commentators acknowledge that expectations have grown. Post-pandemic, multiple formats are now the norm.
    For example, although my husband’s Bible class has returned to meeting in person, the online version will continue. This decision has been welcomed by participants with mobility issues or transportation problems.
  3. Are current leaders prepared for action and healthy dialogue?
    Age, illness and life situations force us to reassess and set new boundaries. During the lengthy social isolation of the past year, some leaders might have lost the energy or motivation to steer a ministry re-launch. However, an entire new crop of front-liners might be ready to shepherd the flock.

After all, 10,000 people turned 65 every single day in the past 18 months. Some of these “new elders” attend your church. Who is prepared to step up in your congregation?

Play Freshen Up the Program video

Check out this video to hear more ideas for congregation to consider when making plans for older adult ministry. 

Take a look at previous posts for more inspiration for older adult ministry.